David Marchesseau
Industry & AI Go-to-Market Transformation Lead
Executive Summary
Results-driven industry and value-based sales leader with 25+ years of experience delivering substantial revenue growth through digital transformation engagements. Known for bridging business cultures across continents—successfully leading teams and closing transformational deals across Japan, Korea, India, Singapore, ANZ, and Southeast Asia for the past 10+ years. Combines C-level advisory expertise with hands-on deal orchestration, consistently delivering double-digit growth in high-stakes enterprise environments. Passionate about AI and sustainability as drivers of next-generation business transformation.
Core Competencies
Strategic Leadership
- • Strategic Customer Programs
- • C-Level Executive Advisory
- • Regional Market Development
- • Team Building & Scaling
Commercial Excellence
- • Value Engineering & ROI
- • Complex Deal Negotiation
- • Partner Ecosystem Building
- • Industry Go-to-Market
Transformation Expertise
- • AI-Driven Business Solutions
- • Cloud & ERP Modernization
- • Industry 4.0 / 5.0
- • Sustainability & ESG
Career Highlights
- •€600M+ Revenue Impact: Contributed to annual license revenue through ~200 quantified business cases
- •250% YoY Growth: Achieved exceptional Industry Cloud growth through strategic positioning
- •6,000+ Sales Professionals: Enabled global teams with value selling methodologies
- •60+ Specialists Built: Scaled advisory practices across 10+ APAC markets
- •$15M-$100M Deal Orchestration: Closed multi-year transformation programs through C-level relationships
Professional Experience
Industry & AI Go-to-Market Transformation Lead
IFS Software
Singapore | Leading industrial AI and enterprise cloud software provider
- • Architecting comprehensive industry-first GTM strategy to triple ARR by 2029
- • Orchestrating strategic alignment across CRO, CMO, R&D for regional winning plans
- • Building ‘Industrial AI Knowledge Company’ by linking industry content with field success
Global VP, Value Advisory
SAP
Singapore | Global enterprise software leader
- • Led global Value Advisory initiatives contributing €600M+ to annual revenue
- • Drove 250% YoY Industry Cloud growth and 190% Sustainability Solutions growth
- • Scaled Executive Digital Exchange (EDX) program to 600+ CDOs across 50 global events
Regional VP, Value Advisory APAC
SAP
Singapore | Progressive roles from Managing Principal to Regional VP
- • Built and scaled advisory team from 9 to 60+ specialists across APAC markets
- • Established systematic value-selling methodologies adopted company-wide
- • Led greenfield transformation programs including VinFast ($90B valuation at NYSE listing)
VP Strategy & Business Development
Capgemini
- • Built advisory practice and drove digital manufacturing initiatives
- • Pioneered Industry 4.0 at Faurecia, creating new SAP solution offerings
- • Established joint go-to-market programs adopted globally
Education
MBA, Strategy & International Business
HEC Paris & London Business School