David Marchesseau
Industry & AI GTM Leader
Executive Summary
Strategic enterprise leader with 25+ years driving revenue growth, team transformation, and go-to-market innovation across global markets. Track record of contributing to €600M+ in enterprise revenue, enabling 6,000+ sales professionals, and building specialist teams of 60+ across APAC, EMEA, and Americas. Now leading Industrial AI GTM strategy at IFS, connecting product capabilities with measurable industry outcomes.
Core Competencies
Strategic Leadership
- P&L Management
- Go-to-Market Strategy
- Organizational Transformation
- Cross-Cultural Leadership
Revenue & Growth
- Value-Based Selling
- Enterprise Deal Orchestration
- Pipeline Management
- Sales Enablement
Technology & Innovation
- AI & ML Strategy
- Cloud Transformation
- Industry 4.0
- Digital Twin / IoT
Career Highlights
- €600M+ Revenue ContributionLed value advisory practice contributing to over €600M in annual enterprise revenue across SAP’s global portfolio.
- 6,000+ Sales Professionals EnabledDesigned and delivered global enablement programs transforming product-led selling into value-driven advisory.
- 60+ Specialist Team BuiltScaled the APAC Value Advisory team from 9 to 60+ specialists across 10+ markets.
- $15M–$100M Enterprise DealsOrchestrated complex multi-stakeholder deals including VinFast ($90M+) and major automotive transformations.
- 250% YoY Cloud GrowthDrove Industry Cloud adoption through differentiated GTM motions and industry-first value propositions.
Professional Experience
Industry & AI GTM Lead
IFS
2025 – PresentSingapore
- Architecting Industrial AI go-to-market strategy to triple ARR by 2029
- Orchestrating cross-functional alignment across CRO, CMO, and R&D
- Building the ‘Industrial AI Knowledge Company’ narrative and market positioning
Global VP, Value Advisory & Industry GTM
SAP
2018 – 2025Singapore
- Contributed to €600M+ annual revenue through global value advisory practice
- Enabled 6,000+ sales professionals with value-based selling methodologies
- Scaled team from 9 to 60+ specialists across 10+ APAC markets
- Drove 250% YoY Industry Cloud growth and 190% sustainability solutions growth
Regional VP, Value Advisory — Asia-Pacific
SAP
2008 – 2018Singapore
- Led value advisory engagements for major enterprise transformations
- Built executive relationships across automotive, manufacturing, and energy verticals
- Created the Executive Digital Exchange (EDX) program reaching 600+ CDOs
VP Strategy & Transformation
Capgemini
2000 – 2008Paris / London
- Led enterprise strategy and transformation advisory for Fortune 500 clients
- Built consulting practice across manufacturing and technology sectors
- Developed value-driven engagement methodologies adopted firm-wide
Education
MBA, International Business & Strategy
HEC Paris & London Business School (Joint Programme)
2000