David Marchesseau
fr
About

Enterprise Transformation, One Deal at a Time

I've spent 25+ years in the space where technology meets business strategy — first as a consultant, then leading value advisory at SAP across Asia-Pacific, and now driving AI go-to-market at IFS.

My career has been about one thing: translating complex technology into boardroom-ready business cases that move the needle. Whether it's a $90M digital transformation at VinFast, scaling a team from 9 to 60+ across APAC, or building an AI GTM strategy from scratch — I operate at the intersection of deep technical capability and executive decision-making.

I believe the next wave of enterprise value will come from AI that understands industries, not just data. That's why I'm focused on industrial AI — building go-to-market motions that connect real industry outcomes with AI capabilities.

Career Journey

Five eras of progressive impact

1994–1999

Early Pioneer

Foundation in enterprise systems and consulting

2000–2008

Consulting Foundation

VP Strategy at Capgemini, building advisory practice

2008–2018

Manufacturing Specialist

SAP leadership from Managing Principal to Regional VP

2018–2025

Strategic Transformation

SAP Global VP, €600M+ revenue contribution

2025–Present

AI Integration

IFS Industry & AI GTM Lead

Industry Expertise

Deep domain knowledge across key verticals

Automotive

Complex supply chains. Strategic AI value.

Discrete Manufacturing

Industry 4.0 meets boardroom ROI.

Energy & Utilities

Volatile markets. Resilient transformation.

Technology

Where growth stalls, I find the unlock.

Consumer Products

Margin pressure meets value innovation.

Let's talk.

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